About GearUp

GearUp is a registered NGO with the vision to build a future where transformative education, skill development, and equal opportunities empower individuals to unlock their potential, uplift communities, and drive sustainable economic growth.

To fulfill this vision, GearUp is committed to empowering underserved individuals and African communities to reach their full potential by providing access to quality education, resources, and opportunities through innovative and sustainable programs.

The Content Creation Strategist works within the Public Relations division. This division ****at GearUp Ghana is pivotal in sharing the organization's initiatives with stakeholders, ensuring they remain informed, educated, and encouraged to support GearUp's efforts.

About the Role

Qualifications

While qualifications are essential, what we prioritize most for success in this role are passion, commitment, and a genuine interest in this cause.

• Passion and Commitment: A genuine interest in the mission and vision of GearUp Ghana. Willingness to learn, adapt, and contribute actively to the organization's goals.
• Education: Deep alignment with GearUp Ghana's vision and mission. A hunger for continuous learning and a proactive mindset in contributing to our goals.
• Experience: Prior experience in content creation, blogging, or any writing-centric role is beneficial. Experience with SEO best practices is a plus but not mandatory.
• Technical Skills: Familiarity with content management systems (e.g., WordPress). Knowledge of basic graphic design tools like Canva would be advantageous.
• Interpersonal Skills: Strong written and verbal communication capabilities. Ability to collaborate smoothly with team members from various divisions.
• Brand Awareness: Keen understanding of GearUp's voice, ensuring all written content embodies the brand's essence.
• Availability: Able to commit a minimum of five (5) hours weekly
• Integrity and Professionalism: Uphold and represent GearUp’s values in all written communications.

Primary Responsibilities

As our Content Creator/Writer, your written words will be the bridge connecting our vision to our diverse audience. Here’s a snapshot of what you’d be entrusted with;

Content Creation:

• Craft engaging, relevant, and timely content for our website, newsletters, social media channels, and any other platforms.
• Collaborate closely with the Social Media Manager and Graphic Designer to develop cohesive and impactful messages.